Let us share with you one of the most important developments at Royal Comfort in recent years. It is the ongoing rebranding process in our company.
One of the main factors that led us to change our logo and visual style was the need to adapt to current trends and modern market requirements. Times are changing and so are customer tastes and preferences. While we are proud of our work to date, we recognise the importance of keeping up with the times and constantly evolving.
One of Royal Comfort's core values is the comfort of our clients. We want our logo to reflect this core value - the feeling of warmth, cosiness and harmony of home. The new logo thus combines simplicity and elegance with the idea of comfort that our products and services offer to our customers.
The change in Royal Comfort's logo and visual style is not just a cosmetic matter. It is a well thought out strategy that will allow us to better express our values, reflect current market trends and reach a wider range of customers. We believe this change will move us closer to achieving our goal of becoming synonymous with comfort in the bedroom of your home.
New logo:
The new Royal Comfort logo symbolizes the three key aspects we want to differentiate ourselves from our competitors: lightness, rhythm and a good night's sleep that provides health and strength. These attributes are symbolically captured through the silhouette of flying birds, the alternation of day and night and harmonious colours.
Flying birds
The flying birds in the logo represent lightness. A lightness with which you sink into the realm of dreaming on our continental bed.
Alternating day and night
The alternation of day and night in the logo represents the rhythm that is an integral part of every life. Rhythm is key to maintaining a balance between work and personal life, as well as maintaining physical and mental health.
This rhythm is also linked to the quality of sleep, which affects the overall well-being of the individual. Royal Comfort products are designed to promote a proper sleep cycle, helping people achieve optimal levels of rest.
A good night's sleep
The final key element of the new logo is good sleep, which provides health and strength. We believe that good quality sleep is an essential pillar for maintaining physical and mental health.
We use the latest technology and materials to ensure that our products are as comfortable as possible. Our beds and mattresses are designed to promote proper body position during sleep. We love it when you sleep well.
Original logo:
